Creative Director, artist and developer Scott Peterman's work spans the fields of advertising, experience design, product development, and theater.
Scott is available as a freelance Executive Creative Director and Innovation Consultant on projects of all shapes and size; he enjoys everything from working directly with brands to develop experiential strategy to leading teams of hundreds of collaborators to bring massive installations to life.
Scott's regular clients include Nike, for whom he has served as the lead creative on numerous high profile direct-to-consumer activations; The NFL, with whom he works to bring innovative new ways of reaching fans to tentpole events like Draft, Kickoff and the Super Bowl; and Turner Entertainment, where he serves as the lead external creative on everything from scenic to motion graphics to show flow for their yearly Upfront Event at Madison Square Garden. Scott frequently partners with the top scenic, animation, and production firms around the world, in particular with P.E.D.G. and Atomic Design, who provide decades of production know how and aesthetic refinement to bring his visions to life.
He currently serves as an Adjunct Professor in the Parsons MFA in Design and Technology program and has led workshops on wearable technology, game design, and design theory at Parsons, ENSAD, Aalto University, The University of Borås, and more.
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