Client: Dumbo Arts Festival, Samsung, Twitter
Date: March-September, 2013
Role: Executive Creative Director; Executive Producer; Lead Developer (OpenCV Tracking; Live Video; Responsive Visuals; Control System)
Agency: Incredible Machines
An immersive experience that breaks the mold of traditional social media visualization. #Tones allows players to collaborate in a unique form of music-making by controlling virtual instruments with their bodies. They can also add lyrics to the song by Tweeting phrases to the designated hashtag, which changes from event to event. Players visually transform their surroundings as they interact with the responsive projections.
with: Incredible Machines, The Meta Agency, Riot Fest, Electric Zoo, SXSW