Client: Turner Broadcasting
Role: Executive Creative Director, Show Director
I served as the lead agency-side creative voice for Turner's yearly Upfronts in the critical years of 2015 & 2016 as the company brought its various networks under one presentation. I helped guide the creative process, from early show and graphic design conceptualization, to scripting and show flow, to audio and animation. I created a concept for 2015 utilizing a 70+ foot uninterrupted video surface featuring tens of millions of pixels and a series of invisible doors that opened to reveal presenters and the famous Inside the NBA commentator team. 2016 featured an extended election theme starring "candidates" Conan O'Brien and Shaquille O'Neal that included 16x 18-foot tall automated video panels.
with: Atomic Design, Mike Rhoads, Tuner Studios, Turner Image, LFX Studio, Now and Zen, Stefani Cohen, 4U2C, Andrew Hildebrand, TAIT Towers