Films, Shows, and Art Experiments by Scott Nuñez-Peterman
Client: Naked Juice
Date: July-September, 2013
Role: Executive Creative Director; Executive Producer
Agency: Incredible Machines / OMD Ignition Factory
An interactive experiment in urban agriculture that reconnected commuters with the nature behind each bottle of Naked Juice. Brimming with real vegetables that were transformed into simple botanic circuits, the garden invited visitors to discover the veggies’ unique personalities by touching them and triggering life-like audio reactions. Visitors helped keep the garden hydrated by Tweeting water-related messages to @ThePowerGarden, which activated the garden’s sprinklers. Over the course of the two month installation, fans from around the world helped care for the garden and checked its progress on a live webcam.
with: Incredible Machines, Event Creative, OMD Ignition Factory, The Meta Agency, Curb Media