Nike SNKRS Station

Immersive Retail Pop Up
Client:  Nike
Date:    All-Star Weekend 2015
Role:    Creative Director

This is one of my all time favorites, one of the rare designs where the original idea came to life basically unedited. To celebrate All Star NYC, I created an oversized Nike "shoebox" faced entirely in LED on the busy corner of Bowery and Great Jones in Manhattan. This structure contained a state-of-the-art, RSVP-only pop-up store selling some of Nike's most coveted kicks. I oversaw every aspect of the design and realization of this out-of-home experience, including: concept; exterior design; interior design; retail merchandising and video content on the box exterior. Nike asked us to recreate this experience in LA for Air Max Day in April 2015, and though we were too busy to fully execute the experience for them, at their request I once again served as video content director for that experience, with 3D box animations that told the entire history of the Air Max line.

with: PEDG, Atomic Design, Nike Sportswear, Production Glue, Andrew Hildebrand, Control Freak Systems