Super Bowl 50

Client:  NFL
Date:    February 2016
Role:    Executive Creative Director

Served as the lead agency-side creative voice for NFL Super Bowl 50 "50th Mile" activations. Designed and executed 10x 18 foot tall interactive Super Bowl pods, each of which featured exclusive videos of 5 historic Super Bowls and utilized iBeacon technology to allow guests to collect their favorite NFL memories. At night, a 154 foot tall graphic of the Vince Lombardi Trophy came to life with a custom-created, 15-minute long projection mapped narrative celebrating the history and future of the Super Bowl.

with: PEDG, 4U2C, David Baril, Blue Media, 2XD Productions, Tait Towers, Van Wagner Media, photos and video by Leeor Kauffman