Films, Shows, and Art Experiments by Scott Nuñez-Peterman
Immersive Experience
Client: Nike
Date: Valentine's Day 2015
Role: Creative Director
Worked hand in hand with Nike NA Brand Design to create a one-of-a-kind experience for their most loyal customers – kids aged 16-20 – at the Williamsburg Savings Bank in Brooklyn during All Star Week 2015. Served as the lead agency creative voice on every aspect of the experience, including: a multi-camera automated "white carpet" photo booth; an interactive "ATM" offering limited edition pearlescent colorways; a Makerbot station housing multiple 3D printers and 2,000 3D printed Air Force Ones; a 27-monitor video stage that hosted Fabolous, DJ Enuff, Scottie Pippin and more; and, a custom-built "Vault" holding some of the rarest kicks of all time from the Nike Archives.
with: PEDG, Atomic Design, Nike NA Brand Design, Control Freak Systems, moment.ious, Makerbot