Date: June 2013
Role: Executive Creative Director; Executive Producer; Lead Developer (Bullet Physics, OpenGL, Image Manipulation, Algorithmic Animation, Control System)
A static two-dimensional billboard brought to vivid three-dimensional life on the iconic Palais des Festivals at the 2013 Cannes Lions Festival. A custom 3D visualization system created generative animations of Tweets and images with the #CannesLions hashtag and projected them onto the facade, telling the story of the festival at a truly epic scale. The installation ran for five nights and became a social centerpiece for the festival.
with: Incredible Machines, Barco, The Cannes Lions Festival
Client: Naked Juice
Date: July-September, 2013
Role: Executive Creative Director; Executive Producer
An interactive experiment in urban agriculture that reconnected commuters with the nature behind each bottle of Naked Juice. Brimming with real vegetables that were transformed into simple botanic circuits, the garden invited visitors to discover the veggies’ unique personalities by touching them and triggering life-like audio reactions. Visitors helped keep the garden hydrated by Tweeting water-related messages to @ThePowerGarden, which activated the garden’s sprinklers. Over the course of the two month installation, fans from around the world helped care for the garden and checked its progress on a live webcam.
with: Incredible Machines, Event Creative, OMD Ignition Factory, The Meta Agency, Curb Media
Client: The Lincoln Motor Company
Date: December, 2012
Role: Executive Producer; Executive Creative Director; Lead Scriptwriter
A massive launch experience for the new Lincoln Motor Company using custom projection-mapping technology. A seven-minute narrative told using eleven projectors on the body of the new Lincoln MKZ, a 45-foot cyclorama, two actors, and the iconic facade of Avery Fisher Hall at Lincoln Center.
with: Incredible Machines, Volvox Labs, CTRL, Ken Tanabe, The Meta Agency, Burson Marsteller, Senovva
Client: Coty Prestige / Marc Jacobs
Date: August-September, 2014
Role: Executive Creative Director; Executive Producer; Lead Designer
A surreal lounge space celebrating the launch of Marc Jacobs new Daisy Dream perfume. 15 foot inflatable clouds offered shade to visitors lounging on custom-built “cloud chairs,” while a thirty foot topiary hashtag invited attendees to share their own dreams. Traveled to four major markets over the course of the summer – New York, Chicago, San Francisco, and Dallas – generating over a million impressions.
with: Incredible Machines, OMD Ignition Factory, Popsugar
Client: Corcoran Sunshine/The Four Seasons/Silverstein Properties
Date: Launched April, 2014
Role: Creative Director; Lead Developer (Front-end Controls, OpenGL Mapping, Objective-C AVFoundationPlayer Video Playback, Control System); Lead Scriptwriter
A custom 3D projection mapped experience that brought Downtown Manhattan to life, allowing Sales Agents to interactively highlight the fabulous restaurants, cultural attractions, and nightlife of the TriBeCa neighborhood in a vibrant and jaw-dropping fashion. Custom mapping software allowed the manipulation of thousands of individual points in 3D, and a custom CMS allowed the Sales Team to update the content over the life of the installation.
with: Andrew Hildebrand, Ken Tanabe, Mother New York, The Meta Agency
Date: June 2014
Role: Creative Director; Lead Developer (Front-end Controls, FFmpeg Scripting, Alignment System, Core node.js Communication System)
A 120-camera live motion capture system created from scratch for Nike at their Hall of Phenomenal World Cup 2014 installation. Each DSL was paired with a RaspberryPi microcomputer and a laser trigger to capture images and create Matrix-like “bullet time” effects of visitors to the event showing off their soccer skills. The takeaway videos were automatically formatted using After Effects scripting and output to Instagram Video.
with: Atomic Design, PEDG, Control Freak Systems
Client: Dumbo Arts Festival, Samsung, Twitter
Date: March-September, 2013
Role: Executive Creative Director; Executive Producer; Lead Developer (OpenCV Tracking; Live Video; Responsive Visuals; Control System)
An immersive experience that breaks the mold of traditional social media visualization. #Tones allows players to collaborate in a unique form of music-making by controlling virtual instruments with their bodies. They can also add lyrics to the song by Tweeting phrases to the designated hashtag, which changes from event to event. Players visually transform their surroundings as they interact with the responsive projections.
with: Incredible Machines, The Meta Agency, Riot Fest, Electric Zoo, SXSW
Client: BMW Guggenheim Lab
Date: October 2011
Role: Creator; Creative Director; Executive Producer; Lead Technologist
300 hand-made screen-printed t-shirts made with thermochromic pigments that changed from black to a rainbow of colors with human contact. Installation also included a large play space that was similarly activated by human touch as part of the Love Night Party.
with: Sabine Seymour, Isabella Scott, Parsons Fashionable Technology Lab
Date: June 2011-2013
Role: Creator; Sole Developer (Arduino, MIDI, various physical sensors); Sole Designer; Sole Manufacturer
A series of DIY wearable MIDI instruments that allow players to play real music simply by pantomiming. Successful $10k+ fundraise on Kickstarter, 6/11; highlighted on Kickstarter homepage and in yearly Best Projects list; featured in slashdot.org, hackaday.com, sparkfun.com, rhizome.org, cnet.com, gizmag.com, geek.com and more; presented on NY Public Television’s NYC 2.0 and at the November 2011 NY Tech Meetup.
Role: Creator; Scriptwriter; Executive Producer; Actor
A naturalistic re-enactment of selected classic Popeye cartoons, keeping the plots and dialogue but removing all magical elements from the incredibly realistic violence. Winner of 2008 Fringe Festival award for Outstanding Play. Performed around NYC, including at Upright Citizen’s Brigade and Off-Broadway.
with: The Two Fisted Company – Ryan Iverson, Lauren Blumenfeld, Peter James Cook, Jacob Grigolia-Rosebaum, and Steven Tartick